we built coffe enthusiasts a warmer way to grab a cup

a little bird with a big pour

CoffeeBird is a simple promise: one monthly subscription, three drinks a day, at the independent shops you already love. Members pay $29–$49 a month. Eighty-five percent of that goes straight to the merchant. We don't take a cut of their craft — we take 15% for connecting the dots.

It's a three-sided marketplace — coffee drinkers, shop owners, and the operations humming behind both — and we designed every side to live in the same warm, hand-drawn world.

client

CoffeeBird

Category

Subscription Marketplace — Brand / Product / Go-to-Market

Scope

New venture, built from scratch — concept through launch: brand identity, consumer app, merchant platform, and marketing.

THE CHALLENGE

Independent coffee shops are losing the daily-habit war. The chains have the apps, the loyalty points, and the subscriptions. The shop on the corner has a punch card and a prayer. The brief was to build — from a blank page — a brand and a business that hand independents the same firepower: a daily-coffee subscription people actually want, and a platform that keeps the lights on for the shops that pour it

What made it bold

We weren't handed a product to advertise. We were handed nothing, and built the whole thing — the concept, the name, the brand, three connected products, the pricing model, and the go-to-market. A company, not a campaign.

THE SOLUTION

the idea, in three sips

Most subscription apps are built to extract. CoffeeBird is built to give, and the math is the message. Members get three drinks a day for one flat price. Shops keep 85% of every subscription, paid out automatically every month through Stripe Connect. The business model is the brand promise — fair to the people who actually make the coffee.

meet the bird

Slate-teal feathers, a warm-orange beak, and a hand-drawn personality that shows up everywhere the brand does. We built the whole world around her: cream-paper backgrounds, a signature pistachio-mint surface, charcoal ink for type, and a slate-teal green lifted straight from her feathers. Flat planes of color, barely-there shadows — friendly, not flashy. A heavy editorial display face (Galano Grotesque Alt) does the talking; a clean humanist body (Manrope) does the explaining. The result reads warm and trustworthy to two very different audiences at once — daily coffee drinkers, and the small-business owners betting on us.

  • "This platform has become a regular part of my routine. It’s easy to use, beautifully designed, and full of helpful material."

    Former Customer

  • "What I love most is the flexibility. I can go at my own pace, revisit lessons, and keep learning whenever it works for me."

    Former Customer

  • "The mix of video, written content, and downloadable resources makes everything feel accessible and well-rounded."

    Former Customer