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Our Brand of Bold

The Work Speaks

We are dvk.
We are Bold.

Bold solutions that unlock growth with confidence and courage.

It would be easy to go with a first-generation idea of what bold means. But first-generation isn’t our speed. We want something deeper. We’ll start by stating what bold is not: bombastic, loud, or braggadocios. We believe bold, our brand of bold, is brave, courageous, and undaunted by convention.

Our brand of bold is the kind that should intrigue people and ask them to think. Bold is as bold does. And does, and does again.

And when bold takes action, the meek are put on notice.

We aim for dvk to be a thoughtful, purposeful, and courageous kind of bold that doesn’t feel the need to shout because it’s far more bold to listen. Because Bold is only loud when the results speak for themselves.

the work speaks in detail

Case Studies

We're not going to bore you with jargon-laden marketing-speak. Here's what we set out to do, what we did, and what happened when we did it.

Man with surprised expression pointing at a yellow car that is a miniature size and designed for kids, with colorful graphics and large text that reads 'minis IS BIG!' in front of a vibrant graffiti wall.

Carmex Minis Launch

CPG - Shopper

BabyBel

Cartoon characters resembling fruits or vegetables with playful expressions in front of waterfalls, with the text 'Join the Goodness' below.

CPG - Shopper

A woman with dark hair smiling and holding a small bottle of Lumify eye drops against a purple background.

Baush+Lomb Lumify

CPG - pharma

Mccormick spices

A McCormick spice container with a red lid, with colorful specks rising from it, on an orange background with the text 'Pure Tastes Better'.

CPG - Shopper

Carmex Classic

Advertisement for Carmex lip balm with the slogan "Don't Be Chapped. Be You." and a partial image of a woman applying lip balm.

CPG - Brand

Orchard Valley Harvest

CPG - Experiential

P&G’s FreeBie Machine

Marketing flyer with the word 'freebie' in large white letters, a slogan 'your sample awaits you,' and images of smiling diverse people connected by orange circles and lines on a blue background.

CPG - Shopper

Van Der Hagen

CPG - Brand

Spirits

A close-up of colorful cocktails with lime wedges and a bottle of Smirnoff vodka on a table, with people socializing in the background.

Spirits - Shopper

A man smiling at the camera sitting at a kitchen table with a plate of cooked food, including roasted vegetables and meat, in front of him. There is a jar of brown sugar bourbon BBQ rub on the table and a window in the background.

Chef Calvin’s Spiced Up

CPG - Brand / Social

P&G Mobile

CPG - Shopper

Prestone

CPG - Shopper / Packaging

More Work

Strategy

Brand Strategy

Consumer Journey Strategy

Shopper Strategy

Innovation Strategy

Qualitative & Quantitive Research

The same level of experience you'd find at a large agency — with the passion and agility of a boutique..

Tailor-made and scaled to fit

.

creative

Brand Identity and Naming

Design Language Development

Campaign Development

Content Strategy

Content Creation

Video Production/Post Production

Experiential & Event Development

Package Design

Activation

Communications Planning

Media Planning & Buying

Social & Influencer Campaigns

Campaign Optimization

Pre and Post-Production

The blending of art and commerce is more critical than ever. Fortunately, this is something we're particularly good at.

dvk principals

Portrait of a middle-aged man with short dark hair, wearing a dark button-up shirt, against a black background.

Major Marketing Talent.
Over a Century of Experience.

Larry deutsch

CEO

Connector extraordinaire. Foodie. Runner.

As a bold Futurist and Alchemist, Larry passionately champions collaboration, creativity, and change. Growing up in a family retail business, Larry leads with an entrepreneurial spirit and personal commitment to drive sales.

Larry has a unique mix of consulting, client and agency chops having worked at Technomic, handling brand management at Kraft Foods and Wrigley, and agency leadership at Wunderman, Ogilvy, Upshot, Havas and Blue Chip Marketing. Larry has grown a diverse group of brands across B2C and B2B, including Boeing, Kraft Foods, Motorola, PepsiCo, Procter & Gamble, and Sony.

When he’s not working, Larry and his wife Deb travel and explore new restaurants with their three young adult children, always finding inspiration “on the run.”

A man with glasses and dark hair, wearing a dark shirt, resting his chin on his hand against a black background.

Adam Kaplan

CSO

Strategy wonk. Story collector. Cubs fan.

Adam takes to heart the phrase, “A goal without a plan is just a wish.” A son of the South (Savannah, GA), Adam set his plans in motion after the University of Florida. But that corner of the country was not big enough, and so began a transition into major ad agencies, deep-dish pizza, and Cubs infatuation on Chicago’s Northside.

In that time, Adam has collected stories at Ogilvy, FCB/Chicago, Wells Rich Greene BDDP and DMB&B and Blue Chip Marketing. This breadth of client experience has earned him a deep appreciation for how strategy makes the world go round. He’s held important roles in media, account management, strategy and research, and agency operations. Talk about a utility player…

Go Cubs!

Portrait of a middle-aged man with glasses, a beard, and gray hair, wearing a black shirt against a dark background.

Doug Van Andel

CCO

Ad history geek. Dedicated doodler. Gonzo chef.

Where left brained meets right brained, creative execution meets business results. Doug has over three decades of experience in virtually all aspects of the marketing and the ad business. He has a track record of leadership skill and creative problem solving.

Want proof? Consult the International award sites, as his name is on the most prestigious awards in the advertising industry.

Doug has thrived at agencies such as McCann Erickson, Chiat/Day, Saatchi LA, and Blue Chip in Chicago.

We’re not saying if he’s a good cook or a bad cook. But meeting over lunch may be a much safer approach.

Bold is as bold does. And does, and does again.

What people are saying

“Working with dvk is like a family dinner— lots of fodder for discussion, opinions are not optional, transparency expected—- and in the end no matter where the conversation finishes, you know that you’re fully supported and are always welcome. ”

— Former Managing Director, North America Industry Affairs, Procter & Gamble
“dvk is a blast of fresh strategic, planning and creative air that gives breath to bold ideas large and small...dvk is capable of leading your brand across the consumer journey: from inception, strategy, 360 media engagement and shopper activation. I have personally leveraged the expertise of dvk to lead significant consumer primary research and brand identity work AND tapped their ability to consult on smaller, nimble strategic planning projects.”

— Director Marketing, Morton Salt
“The team at DVK are creative, collaborative problem solvers. They have a uniquely balanced perspective to building CPG marketing initiatives that meet the needs of the consumer and the retail customer equally.”

— vp Marketing, leading personal care brand
“We worked with dvk on a corp branding initiative and they were true partners throughout the entire journey. They dug in to understand the nuance of our business, pushed us to think differently, listened with empathy, and made adjustments on the fly as our needs changed. They are a joy to work with personally and continue to be a trusted ally for our business. ”

— vp marketing, global b2b company