wait until you see the whites of their eyes, because they’re spectacular!

client

Bausch + Lomb

Category

CPG — Pharma / Shopper / Launch

Scope

New product launch with no mass media budget

THE CHALLENGE

Launch a breakthrough eye care product that lived between two aisles — beauty and pharma. And do it with no traditional media budget and a consumer who didn't yet know she needed it.

What made it bold

We built a bridge between beauty and eye care where none existed, earning an EFFIE® Award and driving category growth that the brand team recognized as one of Bausch Health's most successful launches.

THE SOLUTION

We could tell you or we could show you. A video saves a lot of scrolling.

In-Store Display Toolkit

  • Branded PDQ Tray

  • Floor Standing Display 1

  • Floor Standing Display 2

  • Floor Standing Display 3

THE RESULT

IT BROUGHT A TEAR TO OUR EYE

While we don’t like to brag, we are proud to point out that this effort resulted in a coveted EFFIE© award for effectiveness.  The Lumify launch was one of the most successful ones within Bausch Health, and singlehandedly drove eye care category growth while helping “build a bridge to beauty” for the brand.

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