Standing out between a hot and a cold place.
STANDING OUT IN A SATURATED MARKET.
Prestone Anti-Freeze & Coolant, a trusted name in vehicle care, sought to amplify its brand visibility and drive sales specifically through AutoZone retail stores. The goal: to position Prestone as the go-to choice for car owners seeking high-performance cooling solutions. The challenge was standing out in a competitive retail environment, where numerous brands vie for the same audience’s attention.
clientPrestone Products
CategoryAuto Care — Shopper / Retail / In-Store
ScopeRetail-specific shopper campaign for AutoZone national accounts
THE CHALLENGEElevate a trusted but visually quiet automotive brand above the noise of a fiercely competitive retail environment where multiple brands fight for the same eye-level space.
What made it bold"Get the Prestone Edge" treated the AutoZone store floor as a media channel — surrounding the shopper with performance messaging from window to end cap to shelf, creating an environment where the brand was impossible to miss.
THE SOLUTION
Finding our edge
We crafted the “Get the Prestone Edge” campaign, a high-impact initiative tailored for AutoZone customers. Key components included:
Targeted Messaging: Focused on performance and reliability, the campaign highlighted how Prestone’s advanced formula provides an undeniable edge in vehicle care.
In-Store Integration: Creative displays and promotional materials optimized for AutoZone’s retail space, ensuring maximum visibility and shopper engagement.
Multi-Channel Approach: From digital ads to point-of-sale activations, the campaign seamlessly connected with customers across touchpoints, reinforcing the Prestone brand promise.
Shopper Marketing Strategy
Shopper Toolkit Development
Design
Shopper Media Planning
We crafted the “Get the Prestone Edge” campaign as a comprehensive effort to engage AutoZone customers directly in stores, leveraging the partnership for maximum impact. The in-store activation tactics included:
Finding the edge in-store
When in the store, The Edge has you SURROUNDED.
Eye-catching visual merchandising placed Prestone Anti-Freeze & Coolant front and center, reinforcing its role as the top-of-mind solution for vehicle cooling needs.