we built a place coffee lovers will be flocking to.
a little bird with a big pour
CoffeeBird is a simple promise: one monthly subscription, three drinks a day, at the independent shops you already love. Members pay $29–$49 a month. Eighty-five percent of that goes straight to the merchant. We don't take a cut of their craft — we take 15% for connecting the dots.
It's a three-sided marketplace — coffee drinkers, shop owners, and the operations humming behind both — and we designed every side to live in the same warm, hand-drawn world.
clientCoffeeBird, LLC
CategoryBrand / Product / Go-to-Market
ScopeNew venture, built from scratch — concept through launch: brand identity, consumer app, merchant platform, and marketing.
THE CHALLENGEIndependent coffee shops are losing the daily-habit war. The chains have the apps, the loyalty points, and the subscriptions. The shop on the corner has a punch card and a prayer. The brief was to build — from a blank page — a brand and a business that hand independents the same firepower: a daily-coffee subscription people actually want, and a platform that keeps the lights on for the shops that pour it
What made it boldWe weren't handed a product to advertise. We were handed nothing, and built the whole thing — the concept, the name, the brand, three connected products, the pricing model, and the go-to-market. A company, not a campaign.
THE SOLUTION
the idea, in three sips
Most subscription apps are built to extract. CoffeeBird is built to give, and the math is the message. Members get three drinks a day for one flat price. Shops keep 85% of every subscription, paid out automatically every month through Stripe Connect. The business model is the brand promise — fair to the people who actually make the coffee.
1
Members Subscribe
Pay one flat monthly price
for three drinks per day at favorite shops
2
Subscriptions Charged
Monthly billing cycles begin.
Drink redemptions start immediately
3
Shops Get Paid
85% flows to coffee shop accounts
via Stripe Connect each month
Fair to the People Who Make the Coffee
The business model is the brand promise. When shops thrive, everyone thrives. That's CoffeeBird.
meet the bird
Slate-teal feathers, a warm-orange beak, and a hand-drawn personality that shows up everywhere the brand does. We built the whole world around her: cream-paper backgrounds, a signature pistachio-mint surface, charcoal ink for type, and a slate-teal green lifted straight from her feathers. Flat planes of color, barely-there shadows — friendly, not flashy. A heavy editorial display face (Galano Grotesque Alt) does the talking; a clean humanist body (Manrope) does the explaining. The result reads warm and trustworthy to two very different audiences at once — daily coffee drinkers, and the small-business owners betting on us.
subscribe, sip, repeat
The consumer app does three things beautifully. Find your shops on a map. Subscribe to your favorites. Walk in, show a QR code, and walk out with your drink — the whole redemption clears in under three seconds. Sign-up to subscribed takes about ninety: a phone number, a one-time code, a card, done. Built in React Native, iOS first, Android close behind.
self-serve in minutes, paid every month
For shop owners, getting in is almost suspiciously easy. A magic link, a few photos, shop details, a Stripe Connect hookup — then a five-minute human review, and they're live. From there it's a self-serve dashboard: manage subscriptions, scan redemptions, watch the payouts land every month. No POS overhaul. No sales rep. No catch.
Then we said it out loud. A responsive marketing site carries the whole idea to the world: the product promise, a clear how-it-works, the shops worth flocking to, and a straight pitch to merchants on why joining pays. Same bird, same warmth, desktop to mobile.
Show people the bird!
We believe coffee enthusiasts are a special bunch and will be more than enthusiastic of joining the flock. What better way to do that than to grab some CoffeeBird merch?
It’s a grind, but we’re betting on it. CoffeeBird hasn't launched yet — so we won't hand you numbers we don't have. What we'll hand you is everything else: a fully realized brand, three production-ready products, a business model that's fair by design, and infrastructure built to scale. We started with an empty page and a hand-drawn bird. We finished with a company ready to give independent coffee its daily habit back.
The results aren't in yet. I guess you could say, it’s still brewing.
