Bold is not just for brand marketing.
In the world we live, where lines are blurred, and people switch seamlessly between being an active shopper and a passive consumer, on their daily journey, it’s never been more critical that a brand understands when a consumer becomes a shopper, and how to speak to them in a meaningful way.
We can help with that.
Shopper Marketing Essentials
Organizational culture that embraces shopper-centric thinking as a key marketing strategy;
Collaboration between retailer and brand marketer working towards mutually beneficial objectives;
Equity building for both brand and retailer by engaging shoppers in relevant ways.
In the world we live, where lines are blurred, and people switch seamlessly between being an active shopper and a passive consumer, on their daily journey, it’s never been more critical that a brand understands when a consumer becomes a shopper, and how to speak to them in a meaningful way.
We can help with that.
Here’s a definition of Shopper Marketing we like:
“All marketing stimuli, developed based on a deep understanding of shopper behavior, designed to build brand equity, engage the shopper (i.e. a consumer in ‘shopping mode’), and lead him/her to make a purchase.”
– Deloitte Consulting, LLP
Now we’re all playing from the same sheet music.
our Shopper Marketing Services
Shopper Capability Building
Shopper Strategy
Shopper Creative Message Development
Shopper Communications Planning
Shopper Content Creation and Production
Retail Customer Marketing
Joint Business Planning
Internal and External Sell-In