Welcome BERNINA to…
Our passion. our mission. our work.
Toyota Prius
Can you really make a car a social statement? Yes.
When Toyota launched the Toyota Prius for the first time, no one believed it would catch on. But, hybrid technology was no fad. It ushered in one of the biggest revolutions the automotive industry had ever seen. The hardest part was getting people to believe it was real.
So we created a campaign that captured the imaginations of idealists around the world by promising you could do the right thing without compromising comfort, performance or dependability.
By doing so, the idealists; celebrities, taste-makers, politicians, and scientists became our biggest advocates, we let them tell our story to the world. And the world will never be the same.
Bausch+Lomb / Lumify
A CAMPAIGN THAT WAS EYE-OPENING. WHITER, BRIGHTER, AND MORE RADIANT EYE-OPENING, OF COURSE
Finding a bridge between the eye care and beauty aisles was a challenge but we like challenges. And there was no doubt that the product was going to perform – it came from Bausch + Lomb. Nobody knows more about eyes than them. The biggest challenge was there was virtually no mass media getting the word out. We had to rely on solely tapping into the beauty-enthusiast where they shopped. To see how we did it, and we won a coveted EFFIE award at the same time.
McCormicks Spices
THE PURE GENIUS OF A NATIONAL CAMPAIGN WORTH SAVORING
Our objective is to always do what’s best for the client & brand. Sometimes that means that we must find the best way to translate a national consumer campaign into a comprehensive shopper marketing program even if we didn’t create the campaign in the first place. Fortunately, we know how to play well with others, and a good idea is a good idea. Which is why we’re so proud of the Pure Genius shopper marketing work we did. We see as the perfect blending of branding and shopper, like just right combination of pink Himalayan salt and freshly ground rainbow pepper – all the flavors are enhanced.
Carmex Daily Care Minis
MAKING BEING MINI BIG NEWS.
Carmex is the most respected personal lip care brand on the market. But they hadn’t launched a new product line in a very long time. So, when they decided to introduce a brand-new MINI size in the category, we made sure it was BIG news. When we say BIG we mean it. During the launch period, New Carmex Minis was on everyone’s lips…literally.
Brown Forman / DIAGEO
A few toast-worthy assignment
Whether you like your adult beverage clear or amber, sweet and fruity, or with a kick, we understand just how to speak to the spirits consumer when they are most likely to make a purchase decision – at a retailer or at their favorite cocktail bar.
Moen/Havas partnership
Turning a faucet company into an environmental activist.
Moen is more than just a shower or faucet company. They are champions for all things water – not just inside the home but planet-wide. Mission Moen is the brand's pledge to protect and innovate for the water of tomorrow. This Earth Day, Moen added its latest commitment under this platform: repurposing 2,000 tons of ocean plastic to make parts for products and packaging, transforming a threat to our oceans into a sustainable resource.
Content creation
“You cannot bore people into buying your product.” – David Ogilvy
David Was Right.
Creating compelling content is no longer confined to large production budgets, or 30-second ad units. In fact, fresh, scrappy and fast are the requirements in today’s competitive media landscape. According to HubSpot.com, more than 80% of marketers are actively using content marketing. According to the same report, video is THE primary form of viewing content.
So what does that all mean? Well, the way we it, David Ogilvy was right then, he’s right now – when we tell a story for a client, it had better not suck.
These are examples of content that we think live up the standard of not boring.
Cream of Wheat
Carmex Classic Medicated
Davidsons Eggs
Carmex Minis Is Big - TikTok
McCormicks Spice Packets
Let’s talk Design.
We believe that good design is a tool. It helps make good ideas useful. Put another way, good design is the tool that helps solves a problem.
And like all tools, design requires training, discipline, dedication and above all, understanding.
It can be a powerful source of information, inspiration, and fun. It can be awe-inspiring, game-changing, even life-saving.
The following are a few examples when we put the tool of design to work to solves problems and make good things useful.
Poster Design
Packaging Design
Secondary Package Design
QSR - Packaging Redesign
Logo Design
Development Logo Design
Logo & Page Design
Promotional Vehicle Wrap Design
Restaurant Logo Design
Dealership Poster
Package Design
Package Design